THREADS
Since the 1970s, Threads has been a trusted resource for sewing enthusiasts, bridging the gap between technique and creativity. But in an era where craftsmanship and couture go hand in hand,
I saw an opportunity to elevate its identity.
This redesign transforms Threads into a sophisticated, high-fashion magazine, where sewing is not just a skill but an art form. With a refined editorial layout, modern typography, and striking visuals, this new direction speaks to a generation that sees sewing as a means of self-expression, luxury, and innovation.
The redesigned masthead takes the idea of threads as connecting pieces that allow the creation of beautiful compositions from raw materals by connecting the t and the h in an artful ligature. This elegant type paired with dramatic fashion photography ads an air of sophistication and high-fashion to Threads magazine.
Photography heavily featuring textiles and couture garments are the main focus of features in my redesign, with full-bleed images showing intricate details of these sewn art pieces.
Departments use a more rigid grid system to maintain a recognizable structure throughout editions of the magazine despite the diversity of content that may be in different departments.