CARANANTE FOUNDATION FOR CONTEMPORARY ART
The Caranante Foundation for Contemporary Art is a conceptual institution dedicated to supporting artists whose practices engage with systems, symbolism, and material exploration. Framed as both a cultural organization and a structured network, the foundation exists as a space for research, production, and public exchange. At the foundation, artistic practice is treated as an evolving, collaborative process.
This identity system was adapted from an earlier branding exercise in which I was tasked with creating a fictional nation. I have reimagined the hierarchical framework of the brand through the lens of a contemporary art foundation. Drawing from the Kabbalistic Tree of Life, the visual language translates ideas of progression, connection, and role into a cohesive system, using geometric forms, a restrained palette, and a modular star motif to establish both structure and flexibility across applications.
Exterior banners establish the foundation’s presence within its architectural setting, using the star motif and typographic system to extend the identity into public space.
Business cards feature the foundation’s logo debossed in metallic silver, with a single star on the front indicating the holder’s role within the institution.
The website translates the identity into a digital format, organizing programs, artists, and publications within a clear, structured interface.