Hello there! I’m Kate Fawson,
a graphic designer and recent BYU grad with a strong foundation in creative problem-solving and visual storytelling, specializing in branding and typographical systems.

MORE ABOUT ME
MY PROJECTS
BRANDINGFULL BRAND REDESIGN2024

Caveau de la Huchette


PUBLICATIONMAGAZINE REDESIGN2024

Threads


MISC.EXPERIMENTAL TYPE ZINE2025

“Wilde Notions”


BRANDING + ILLUSTRATIONBRAND DESIGN2026

Bramble Coffee


BRANDING3D PACKAGING DESIGN2025

Belvoir


BRANDINGBRAND DESIGN2026

Caranante Foundation for Contemporary Art

PUBLICATIONGUIDEBOOK2026

A Moment for Reflection



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©2026 Kate Fawson
CAVEAU DE LA HUCHETTE
Tucked away in the heart of Paris’ Latin Quarter, Le Caveau de la Huchette is more than just a jazz club, it’s a living, breathing testament to the city’s musical soul. Since opening its doors in 1946, this legendary venue has hosted some of the world’s greatest jazz musicians, becoming an iconic space where past and present collide. The club’s cavernous, medieval architecture and electric swing-era energy transport visitors to another time, making it a rare gem in Paris’ nightlife.

For my rebrand, I sought to honor Le Caveau’s deep-rooted history while breathing new life into its visual identity. The goal: to capture its underground mystique, rhythmic vibrance, and timeless appeal, blending tradition with a modern, bold aesthetic by marrying gothic type with Matisse-inspired forms and bright primary colors.

Featuring nods to the club’s gothic architecture and abstract forms of swing-dancing couples, this menu design unites both class and vibrance.



This ticket design features a blank box in which to stamp the date of entry, accomodating fot the club’s fluxuating levels of patrons as they feature new musicians nightly.



Posters and merchandise take the brand from the club to the streets to the homes of tourists and Parisians alike.
Posters and merchandise take the brand from the club to the streets to the homes of tourists and Parisians alike.

The design for Caveau de la Huchette’s website makes relevant information about the club easily accesible.


This is an example of what an advertisement using motion might look like in the metros of Paris, the shapes utilized throughout the brand dance here to a swelling beat.
THREADS
Since the 1970s, Threads has been a trusted resource for sewing enthusiasts, bridging the gap between technique and creativity. But in an era where craftsmanship and couture go hand in hand,  I saw an opportunity to elevate its identity.

This redesign transforms Threads into a sophisticated, high-fashion magazine, where sewing is not just a skill but an art form. With a refined editorial layout, modern typography, and striking visuals, this new direction speaks to a generation that sees sewing as a means of self-expression, luxury, and innovation.
The redesigned masthead takes the idea of threads as connecting pieces that allow the creation of beautiful compositions from raw materals by connecting the t and the h in an artful ligature. This elegant type paired with dramatic fashion photography ads an air of sophistication and high-fashion to Threads magazine.


Photography heavily featuring textiles and couture garments are the main focus of features in my redesign, with full-bleed images showing intricate details of these sewn art pieces. 
  
Departments use a more rigid grid system to maintain a recognizable structure throughout editions of the magazine despite the diversity of content that may be in different departments.

“WILDE NOTIONS”
Oscar Wilde mastered the art of wit: razor-sharp, unapologetically cynical, and endlessly quotable. Wilde Notions is a zine that embodies his rebellious spirit through highly experimental typography, visually warped portraits, and the raw, electric energy of risograph printing. Each page distorts tradition, much like Wilde himself, using bold design and electric colors to amplify his most snide, satirical, and subversive remarks.


BRAMBLE COFFEE
Nestled among the blackberry thickets of Loomis, California, Bramble Coffee is a fictional café inspired by the landscape I grew up exploring. Wild blackberry bushes covered nearly every untouched corner of our four-acre property, creating a place that felt both inviting and untamed. This concept brand draws on those memories, celebrating the rugged beauty of brambles through handcrafted illustration and a warm, rustic visual identity.

Created as a self-initiated branding exercise, this project gave me the opportunity to expand my illustration work while developing a cohesive identity system. The linocut-inspired illustrations were created by carving away negative space, balancing sinuous organic forms with sharp, angular edges to evoke the tangled character of blackberry vines. The project explores how illustration can become the defining voice of a brand.

The printed texture adds depth and a handcrafted feel to brand assets



BELVOIR
Belvoir’s botanical mocktails celebrate nature’s beauty, and this redesign captures that essence with a fusion of Art Nouveau’s organic fluidity and contemporary sophistication. The packaging system features graceful, flowing lines, intricate detailing, and a modern yet romantic color palette, evoking a sense of refined indulgence.

Designed entirely in Cinema 4D, every element, from the custom bottle shape to the cork and label forms, was meticulously crafted to reflect the brand’s artisanal quality. The result is packaging that feels as lush and inviting as the drinks themselves.

The intricate shapes of the labels compliment the simple, yet inviting, form of the bottle. 



CARANANTE FOUNDATION FOR CONTEMPORARY ART
The Caranante Foundation for Contemporary Art is a conceptual institution dedicated to supporting artists whose practices engage with systems, symbolism, and material exploration. Framed as both a cultural organization and a structured network, the foundation exists as a space for research, production, and public exchange. At the foundation, artistic practice is treated as an evolving, collaborative process.

This identity system was adapted from an earlier branding exercise in which I was tasked with creating a fictional nation. I have reimagined the hierarchical framework of the brand through the lens of a contemporary art foundation. Drawing from the Kabbalistic Tree of Life, the visual language translates ideas of progression, connection, and role into a cohesive system, using geometric forms, a restrained palette, and a modular star motif to establish both structure and flexibility across applications.

Exterior banners establish the foundation’s presence within its architectural setting, using the star motif and typographic system to extend the identity into public space.


Business cards feature the foundation’s logo debossed in metallic silver, with a single star on the front indicating the holder’s role within the institution.
The website translates the identity into a digital format, organizing programs, artists, and publications within a clear, structured interface.

A MOMENT FOR REFLECTION
Our identities are constantly evolving, yet few of us are ever taught how to intentionally explore them. A Moment for Reflection is a ten-minute guided workbook that translates psychological research into an accessible, hands-on experience, encouraging users to pause, reflect, and better understand one aspect of who they are.

As my senior capstone project, this guidebook combines concepts from James Marcia's Identity Status theory and E. Tory Higgins' Self-Discrepancy Theory into a series of approachable exercises. Interactive charts and ethereal illustrations inspired by stars, rivers, and flames work together to create a contemplative visual experience that mirrors the reflective process itself. Beyond the printed guidebook, I produced a free downloadable PDF and adapted several activities into large-scale interactive posters for a public gallery exhibition.

Download the Printable PDF of the Guidebook